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	<title>Major League Marketing &#38; Publishers</title>
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		<title>Relationship Marketing And Building Trust</title>
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		<pubDate>Tue, 10 Jan 2012 08:00:16 +0000</pubDate>
		<dc:creator>only1mike</dc:creator>
				<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[customer sastisfaction]]></category>
		<category><![CDATA[internal marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[social ethics]]></category>
		<category><![CDATA[social responsiblity]]></category>
		<category><![CDATA[total quality management]]></category>

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		<description><![CDATA[Trust
<br /><br />
The growing importance of RM has directed the attention of many marketing researchers to the concept of trust, which has long been of interest to several other disciplines including human resource management, communication and law. In the business-to-business sector, trust is considered to b<p><a href="http://mlmpublishers.com/archives/trust">Relationship Marketing And Building Trust</a> is a post from: <a href="http://mlmpublishers.com">Major League Marketing &amp; Publishers</a></p>
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		<title>Total Quality Management, Part 3</title>
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		<pubDate>Tue, 10 Jan 2012 03:09:43 +0000</pubDate>
		<dc:creator>only1mike</dc:creator>
				<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[customer sastisfaction]]></category>
		<category><![CDATA[internal marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[social ethics]]></category>
		<category><![CDATA[social responsiblity]]></category>
		<category><![CDATA[total quality management]]></category>

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		<description><![CDATA[Total Quality Management, Part 3
<br /><br />
<br />
<br />
Humanistic approaches to Total Quality M<br />
anagement (TQM)Humanistic approaches regard the key challenge of Total Quality Management to be the creation of a quality culture in which staff use their own initiative and judgement to deliver a quality product, rather than adher<p><a href="http://mlmpublishers.com/archives/total-quality-management-part-3">Total Quality Management, Part 3</a> is a post from: <a href="http://mlmpublishers.com">Major League Marketing &amp; Publishers</a></p>
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		<title>Total Quality Management, Part 2</title>
		<link>http://mlmpublishers.com/archives/total-quality-management-part-2reliabilityhaving-defined-the-product-the-next-stage-of-the-total-quality-management-tqm-process-is-to-develop-processes-that-ensure-that-production-consistently-me</link>
		<comments>http://mlmpublishers.com/archives/total-quality-management-part-2reliabilityhaving-defined-the-product-the-next-stage-of-the-total-quality-management-tqm-process-is-to-develop-processes-that-ensure-that-production-consistently-me#comments</comments>
		<pubDate>Mon, 09 Jan 2012 21:43:24 +0000</pubDate>
		<dc:creator>only1mike</dc:creator>
				<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[customer sastisfaction]]></category>
		<category><![CDATA[internal marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[social ethics]]></category>
		<category><![CDATA[social responsiblity]]></category>
		<category><![CDATA[total quality management]]></category>

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		<description><![CDATA[Total Quality Management, Part 2Reliability
Having defined the product, the next stage of the Total Quality Management (TQM) process is to develop processes that ensure that production consistently meets the quality specification. The quality specification is used to determine the format of production processes or service delivery and support systems necessary to meet customer requirements. Efficiency is often stressed - efficiency should be a secondary consideration to that of effectiveness in meeting quality specifications, since there is little point in improving the efficiency of ineffective processes. Nevertheless, the more efficiently an organization meets these requirements, the greater its capacity for offering additional services or serving additional customers.

<br />Continuous improvement<br />
Meeting quality specifications in itself is not enough to ensure that customers perceive that a product is of high quality. Customers base their quality judgements on their expectations of product performance. These expectations are based on their experience of the produ<p><a href="http://mlmpublishers.com/archives/total-quality-management-part-2reliabilityhaving-defined-the-product-the-next-stage-of-the-total-quality-management-tqm-process-is-to-develop-processes-that-ensure-that-production-consistently-me">Total Quality Management, Part 2</a> is a post from: <a href="http://mlmpublishers.com">Major League Marketing &amp; Publishers</a></p>
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